Google Ads & Meta Ads for local businesses

Fill your calendar with ready-to-buy local customers, on demand.

We build lead systems on Google and Meta that deliver qualified, high-intent leads straight to your phone. No fluff, no vanity metrics, no long contracts.

No long contracts
Pause anytime
Transparent reporting
UK based
3.2x
Average ROAS
48h
To first leads
-42%
Cost per lead
100+
Local campaigns

Certified partners

Google Ads Partner/Meta Business Partner/GA4 Certified/UK Registered Ltd.
Sound familiar?

Being great at what you do isn't enough anymore.

If any of these hit close to home, you're not alone. It's the reason we built Digital Web Services.

Your phone barely rings.

You're the best in town, but nobody knows you exist. Referrals dried up months ago.

You wasted money on ads.

An agency ran your Google Ads for six months. Zero booked jobs, endless reports.

Tire-kickers and no-shows.

Leads come in, but nobody buys. You spend hours chasing people who never intended to pay.

You have no time for marketing.

You already work 60 hours a week. Learning Ads Manager isn't happening.

You can't scale predictably.

Some months are packed, others are dead. You can't hire because you can't forecast.

Competitors are eating your lunch.

They aren't better than you. They're just visible when your customer is ready to buy.

The fix

A lead machine that runs while you run your business.

We plug Google Ads and Meta Ads into your business the right way: targeting people who are actively looking, or who match your best-fit customer. Then we filter out the noise so only serious buyers reach you.

  • High-intent search traffic from Google Ads
  • Precision-targeted Meta creatives that stop the scroll
  • Landing pages built to convert, not just look pretty
  • Lead filtering so you talk to buyers, not browsers
Live campaign feed
Today
Emma R.
Kitchen quote request
£4,200
James P.
AC repair booking
£380
Sophie L.
Consultation booked
£1,100
Marco T.
Roof inspection
£650
Priya N.
Dental new patient
£520
What we do

Two channels. Zero fluff. Endless leads.

Google Ads

Catch customers the exact moment they type "emergency plumber near me" or "orthodontist in Manchester". This is the highest-intent traffic on earth.

  • Search campaigns with buyer-intent keywords
  • Call-only campaigns for service businesses
  • Local Services Ads (Google Guaranteed)
  • Retargeting for site visitors who bounced
  • Conversion tracking down to booked jobs

Meta Ads

Get in front of your ideal customer while they scroll. Facebook and Instagram let us reach people by neighborhood, life event, and behavior — with creative that converts.

  • Lead-generation forms that convert 3–5x cold traffic
  • Scroll-stopping video and static creative
  • Retargeting site visitors and past customers
  • Lookalike audiences from your best buyers
  • Instant lead notifications to your phone
How it works

From "let's talk" to booked leads in under 10 days.

01

Free growth audit

We review your business, offer, and current marketing. You get a concrete plan whether you hire us or not.

02

Strategy & setup

We build your campaigns, landing pages, tracking, and lead filters in 5–7 business days.

03

Launch & optimise

Ads go live. We monitor daily and iterate weekly based on real conversion data, not guesses.

04

Scale what works

Once we hit a profitable cost per lead, we scale spend so your calendar stays full and your revenue grows.

Real numbers

The only metric that matters: money in.

Every campaign is different. Here are 90-day snapshots from actual client accounts.

Kitchen Renovations
Ad spend£3,000/mo
Leads84 qualified leads
Cost / lead£35 per lead
Revenue generated
£142,000 in booked jobs
Cosmetic Dentistry
Ad spend£4,500/mo
Leads61 consultations
Cost / lead£73 per patient
Revenue generated
£89,000 in revenue
HVAC & Boilers
Ad spend£2,200/mo
Leads112 service calls
Cost / lead£19 per call
Revenue generated
£58,000 in jobs booked
Who we serve

Built for local businesses that need customers this week.

Trades & home services
Roofers & builders
Dentists & clinics
Salons & med-spas
Auto repair & detailing
Restaurants & catering
Gyms & personal trainers
Local law & accounting
Why us

Not another "digital agency". A performance partner.

Leads, not impressions.

We're measured on booked calls and quotes, not on how many people 'saw' your ad.

Fast setup.

First campaigns live within a week. First leads often within 48 hours of launch.

No 12-month prison sentences.

Month-to-month. If we don't perform, you leave. That's how confident we are.

Transparent reporting.

Real-time dashboard. See every lead, every pound spent, every conversion.

You get a human.

Direct WhatsApp with a strategist. No account manager who bounces every 4 months.

You own everything.

Ad accounts, pixels, data, creative. It's yours. Not held hostage by us.

Compare

Us vs. the "traditional agency" vs. doing it yourself.

Digital Web ServicesTypical agencyDIY
Setup speed
5-7 days
4-8 weeks
Never quite finished
Contracts
Month to month
12+ months typical
None (it's you)
Reporting
Live dashboard
Monthly PDF
Guessing
Lead quality focus
Yes, filtered
Volume metrics
Whatever comes
Landing pages
Included
£1,500+ extra
DIY nightmare
Direct strategist access
Yes
Account manager
N/A
You own the assets
Yes
Sometimes
Yes
Our promise

Qualified leads in 30 days, or we work for free until you do.

We only take on clients we're confident we can grow. If we haven't delivered qualified leads within your first 30 days, we keep managing your account at zero cost until we do. We can't be clearer than that.

What's included

Everything you need to turn ad spend into revenue.

Google Ads campaign build
Meta Ads campaign build
Keyword & audience research
High-converting landing page
Conversion tracking (GA4 + pixels)
Ad creative (static + video scripts)
Lead qualification filters
Weekly optimisation
Bi-weekly strategy call
Real-time lead dashboard
WhatsApp support
Monthly performance report
Client voices

Business owners who stopped worrying about where the next customer is coming from.

"We went from 3 quote requests a week to 22. I had to hire two more installers within 60 days."
Daniel M.
Kitchen studio owner, Birmingham
"Every other agency showed me clicks and 'reach'. These guys show me booked patients. Massive difference."
Dr. Rachel B.
Cosmetic dentist, London
"48 hours after launch we had our first job. It hasn't stopped since. Best money I spend every month."
Tom K.
HVAC company, Bristol
Still hesitating?

The four things every owner asks us first.

"I've been burned by an agency before."

So have most of our clients. That's why we're month-to-month, transparent on numbers, and put a written guarantee on delivery. You never sign yourself into a corner.

"My business is too small / too niche."

Local is our whole thing. If you serve a specific city, town, or neighborhood, we can build a campaign around that. Small is an advantage, not a problem.

"I don't have budget for big ad spend."

Most of our clients start between £1,000 and £3,000/month in ad spend. If that's profitable, we scale it. If it's not, we fix it before spending more.

"I already tried Google Ads and it didn't work."

Nine out of ten times we audit an old account, we find broken tracking, wrong keywords, or leaks in the landing page. It's usually fixable in weeks.

FAQ

Answered before you ask.

How quickly will I start getting leads?+

Most clients see their first qualified leads within 48–72 hours of campaign launch. Meaningful volume is typically hit within 2–3 weeks of continuous optimisation.

What's the minimum ad spend?+

We recommend a minimum of £1,000/month in ad spend for local campaigns. Below that, there simply isn't enough data to optimise properly.

What does your management fee look like?+

Flat monthly fee based on your goals and channels, discussed on the audit call. No percentage of ad spend, so we're never incentivised to burn your budget.

Do you work with businesses outside the UK?+

Yes. While we're a UK-registered company, we work with English-speaking local businesses across the UK, Ireland, EU, US, Canada, and Australia.

Can I keep my current website?+

Usually yes. We often build a dedicated conversion-focused landing page for the ad traffic, which lives on your domain and doesn't touch your main site.

What happens if I want to leave?+

You tell us. Your last month runs out, and everything (ad accounts, landing pages, creative) stays with you. No fees, no drama.

Free audit, no strings

Ready for a full pipeline?

Book a 20-minute call. We'll audit your current setup, show you exactly where the leaks are, and give you a plan to fix them. You keep the plan whether you hire us or not.

  • 20-minute strategy call, no pitch
  • Honest audit of your current marketing
  • Custom lead-gen plan for your business
  • Realistic projections for cost per lead
  • No obligation, no follow-up spam